Forge Innovation Rubric

The primary objective of the Forge Venture Rubric is to validate the startup's potential to emerge as a winning technology/product in the industrial market and a high-growth industrial technology company. The added benefit of this assessment is the identification of specific interventions that are critically needed to accelerate the startups towards technology, product, market, and growth outcomes.
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How will the Rubric help you?

The Forge Ventures Rubric consists of a 6-point evaluation criteria to assess the startups' risks, potential and advantages relating to market opportunity, commercial viability, and growth readiness. There are 24 attributes in total, 4 attributes per evaluation parameter all of which are scored discretely and then added up as the overall score for each parameter.

The Forge Ventures Rubric is focused on helping entrepreneurs sharpen their strategic planning skills as they plan for growth and build sustainable enterprises. This rubric helps you evaluate your ideas, analyse the current market opportunity around target customers, refine your product development goals and ultimately, determine the best path for growth.

Market Opportunity

The foundation of Great Leadership. Integrity means doing the right thing because it is the right thing to do. Honesty, Loyalty, Strong moral code, and Strong work ethic are the elements of integrity.

Technology Advantages

PRIDE is, in short, the Personal Responsibility in Delivering Excellence. An unrelenting drive to rise above one’s circumstances and demonstrate the ownership necessary for achieving desired results; to See It, Own It, Solve It, and Do It.

Team & Capabilities

The ability to learn continually is hugely important. Intent, Effort, Speed, the Process/Approach, and Scope are the five elements that encompass the learnability of an individual.

Product Readiness

Lead by example by taking ownership of the problems. We have sub-constructed this into- Why will I commit even if I'm not paid? Will I own-up all failures and dedicate all success? and If I don't do, then who will?

Product Advantages

“A man’s worth is no greater than his ambitions.” —Marcus Aurelius. Personal Vision, Point B, Self & Company Alignment, Growth Mindset and Development Plan are the five components of Ambition.

Growth Readiness

The characteristic of an entrepreneur who overcomes all the setbacks in the journey. The four components of a resilient entrepreneur we cherish are -  Courage to fail, the ability to learn/recover from failure, Self-confidence, and Emotional Intelligence.