Minimum Viable Business (MVB)

  • Everest-Base-Camp-Trekking1

Ambition to summit Mt. Everest [potential],
becomes real only by getting to the Basecamp [proof]!

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A STARTUP FOUNDER has to build proof for BIG BUSINESS potential; proof for solving a BIG PROBLEM at scale, with a business model that is profitably scalable!

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In FORGE, we call this PROOF every Startup’s Minimum Viable Business (MVB) milestone.

MVB is the smallest size/scale business that earns revenues predictably (revenue per time period) and repeatably (operating the same plan consistently), and is achieved within the shortest time and using the lowest cash.

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For Early-Stage Investors, any startup that shows immense potential to solve a critical problem at scale is attractive for investments. They invest in such startups to help the founder rapidly build compelling proof.

For Late-Stage Investors, any startup that shows compelling proof and is ready for profitably scaling up a viable business model is attractive for investments. They invest in such startups to help the founder rapidly scale up.

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Testimonials from BootCampers

MVB: Here’s what Startup Founders have to say!

"It was one of the best sessions I have attended. As a startup having multiple revenue streams, it really helped us align in our strategies and gave great insights regarding our target market and ways to approach it. I went back with some great takeaways"
Manas Wadhwa
Founder / Weddingplz (New Delhi)
"The session on Disruptive Innovation & Target Market has given a different approach towards our business challenges. We have understood the basic ingredients required for a scalable business and also learnt to keep our business innovative & solve problems for millions".
Kapil Sethi
Founder / Cellexa Services Private Limited (New Delhi)
"Minimum Viable Business (MVB) Bootcamp helped me to connect all that I have learned so far. This helped me to draw a portrait with the resulting stream of thoughts on MVB Canvas. This experimental and analytical approach of reaching the MVB state has been helping me to keep track of progress which was missing earlier"
Arumugam Sankaran
Founder / Mango Education (Coimbatore)
"Those 2 days changed my pitch in a way that event 10 days working alone would not be able to. It was quite an experience...not only a very entertaining session, but an invaluable lesson. The session on unit economics really opened our eyes, using simple examples, we were taught what investors REALLY wanted to see, and how to put it across in a simple and effected manner"
Kalyan Siva
Founder / 5c Network (Bangalore)
Unitus Seed Fund recently partnered with FORGE to lead our StartHealth competition semi-finalists through the MVB Bootcamp. We found that there was a significant difference in the participants at the beginning of the bootcamp versus when they finished. From an investor's perspective, I'd highly recommend the bootcamp for early-stage startups in order to get them on the right path towards success.
Alex Prather
Program Lead / Unitus Seed Fund, (Bangalore)
The MVB BootCamp made me see the broader picture as a Startup Entrepreneur and how to transform my startup to make it investable. When is Rome do as what Romans do, could be reiterated as I learnt the art of pitching to investors, showing them what they really want to. I specially loved the Unit Economics and Business Model sessions. As founders of a diagnostics startup we face a lot of regulatory and IP related challenges and many of those doubts were cleared during the BootCamp.
Sachin Dubey
Founder / Module Innovations (Pune)
After attending this bootcamp, it made us go back and rethink on lot of assumptions we made. Its very intensive and extremely engaging. One good thing about the bootcamp is they bring in a lot of mentors with real world experience. We had good one on one conversations.
Vinoudini Boj
COO / SKAAS (Bangalore)
It was an intense learning experience. The learnings, the frameworks and the actionable ideas that has come just through the engagement with these people, hopefully will leave mGuru in a good state. Start of with "Failure is ok”. Its only in today’s India or next year India that bottom up is possible. I learnt the importance of bottom up and top up.Ideas, rigour and accountability.
Adam Khorakiwala
Founder / mGuru (Mumbai)
It was very helpful in terms of formulating the right pitch, creating different thought processes for the business idea. a lot of insights of what is happening in the industry. It validates what we have been doing in the past. It helps a lot and builds confidence. When I go back the team will feel more motivated of the work that they are doing.
Pranav Upadhyay
Founder / PRAQTISE (Pune)
The BootCamp has been revelating. We have been gaining a lot of gyaan in the ecosystem but this got us to structure and direct the business in the right way. Gave us a framework and a customer discovery model which forced us to get out there and engage with customers. It is imperative for every Startup to take this up very seriously. I came here with an idea and it has transformed into a bigger and better version.
Vignesh
Founder / Plasmatech (Bangalore)
It really helped us to gauge where we stand and we were able to make important decisions because of this. We were exposed to three different canvas and a general template which would fit into any Startup. This is something all Startups should do even before they start. We should have been here 6 months back and the last two days were full of learnings and insights for us. We liked it, loved it and highly recommend it!
Koushik
Founder / Healtho5 (Bangalore/Coimbatore)
"What we came into the Bootcamp with and what we got to see here and learn has been a sea change. It also helped us in rediscovering some of the key customer segments which we probably had not considered and also helped us in identifying the right customer segments to target. The MVB plan has helped us to structure our Business Plan in the right way in order to create a perfect pitch. Having data is one thing and interpreting that data and making sense of what the customers wants is something and this bootcamp has helped us nail that! Every entrepreneur who is budding out needs to go through it!
Vinayak Nandalike
Founder / Yostra Labs (Bangalore)
The BootCamp has been a wonderful learning experience. The learnings in the last three days has been phenomenal. This Bootcamp gave us a framework that helps us to focus on the right things and this is something you can carry throughout your entrepreneurial journey. Great learning experience and to top it all the energy and experience that Vish brought into the session was really high and that multiplies the learning experience. It is highly recommended for entrepreneurs who have not reached an investable state irrespective of howlong you have been operational.
Krishna Kumar
Founder / Transity (Chennai)
It gave us insights into the method and science of building a scalable, viable and profitable business. Love the sessions by Vish, which had deep insights about how to address untapped and unserved markets. All the sessions were of high intensity and we are able to map many things in the BootCamp which we could have done better if we had attended it before. It gives a Big picture of the science of making Startups. Overall - Outstanding value for money and highly recommended!
Anurag Gopinath
Founder / SkoolBeep (Bangalore)
Totally worth the time and money. Focussed on the key aspects of the startups. What we don’t know as entrepreneurs is what investor look for and we got to know what kind of questions we have to have answers for. Gave us a framework to think and It helped to validate our concept. Overall - Enlightening, motivating and eye-opening.
Harshad Bhagwad
Founder / WordsMaya (Pune)
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Starting with an idea, building the MVB is the primary and exclusive goal of the Startup CEO, a role that the founder entrepreneur or one among the co-founders should play.

To enable, equip and empower these Startup CEOs we have created the MVB framework or methodology, a set of tools that make business planning and strategy simple yet effective, light-weight yet rigorous, and analytical yet visual.

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The first three steps concentrate on building Proof-of-Product.

These elements of the framework help ascertain that the core offering tackles a problem truly worth solving; proven with the same solution for enough number of similar customers who are willing to pay for it.

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The next three steps concentrate on building Proof-of-Business.

These elements of the framework help ascertain that the operating model is viable; proven with consistent and predictable revenues achieved through a repeatable sales model resulting in gross margins.

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The last four steps concentrate on building Proof-of-Scale.

These elements of the framework help ascertain that the business model can be profitably scaled; proven with consistently higher gross margins against relatively lower fixed and operating costs.

Moments from BootCamps

Our Mentors

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Our Partners

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Target Market and Revenue Planning
(et - power of ideas, ciie-iima, jan 2016)

Disruptive Innovation
(et - power of ideas, ciie-iima, jan 2016)

FAQ

  • How can my startup benefit from the MVB BootCamp?

    The MVB BootCamp not just enables a startup entrepreneur to understand the potency of a Minimum Viable Business but also provides the necessary tools to adapt the principles of the MVB framework to their own startup. We hope to aid the startup entrepreneur in establishing a clear direction towards achieving operating profits and becoming an Investable Startup.
    Additionally, the experiential learning is further strengthened through shared experiences and interactions with peers, mentorship from experts, and advice from industry veterans.

  • How can FORGE help me learn more about the MVB framework?

    At FORGE, we strongly believe in the powerfulness of the MVB framework and believe that startups can greatly benefit from its many applications.

    We have thus designed a three-day BootCamp to help startup entrepreneurs learn, and incorporate into their business model, the principles of the Minimum Viable Business framework through practical applications and peer interactions. Past participants (link to testimonials) of the BootCamp have found it to be especially helpful in orienting their primary objective towards building proof for their innovative technology, product or business ideas, in becoming more critical and analytical of the real business potential of their ideas, and in aligning their core offering to existing market conditions and envisioning a clear path towards achieving operating profits. You can also read our blog pieces for more information on content offered and our overall approach.

  • How is the MVB framework different to the Business Model Canvas?

    While the Business Model Canvas is a good tool to ideate and visualize the different key elements of a business model, the MVB framework goes much beyond that scope. It offers startup CEOs a set of methods and tools to more rigorously analyze and strategize the business model. In other words, BMC is a tool that you use on the job, whereas MVB is the degree that got you the job.

  • Which stage should my startup be at to apply for the MVB BootCamp?

    We have generally found that early-mid stage startups are able to extract maximum value from the BootCamp. Having a relatively young and flexible business model allows them to integrate their learnings and make changes more easily. However, we are open to working with startups of all stages.

  • Will I be able to attend just part of the BootCamp to test if it would be applicable for me?

    We offer a three-hour MVB 101 seminar as a prequel to the BootCamp. The seminar uses real-world case studies to emphasize the practical importance of the MVB framework in building a sound business model. MVB 101 is designed around the central goal of creating actionable awareness among entrepreneurs on rapidly building proof of their startup’s true business potential.

    While it is not necessary to have attended the seminar in order to participate in the BootCamp, the seminar is a low-time-commitment opportunity to better understand the kind of topics covered in the BootCamp. MVB 101 is typically free of charge. However, in occasional cases a nominal charge might be applied to cover direct costs of conducting the event.

  • When, and where, is the MVB BootCamp being conducted?

    Once you sign up for the BootCamp, we will get back to you on upcoming dates in your prefered city.

  • Can you tell me a little bit more about the exact topics that would be discussed during the BootCamp?

    The MVB BootCamp Agenda provides an overview of the topics that will be discussed over the course of the 3 days.

  • Does everybody from my team need to join the program?

    Some of the activities in the BootCamp tend to be more engaging and effective when there are two or more people working together. However, you are more than welcome to apply as a single founder.

  • How does the pricing for the BootCamp work?

    Prices tend to vary based on location, time, and number of participants. It is usually between Rs. 7000 to Rs. 10000 per startup for up to 2 participants, and Rs. 1500 for every additional participant, excluding Service Tax @15%. Please contact info@forgeforward.in for more information on the price.

  • Would I be able to receive individualized mentorship after attending the BootCamp?

    As part of the MVB BootCamp package, participants are given the opportunity to receive two free independent mentoring sessions from relevant industry mentors.

Apply with your idea!

YOUR IDEA - CHOOSE DOMAIN
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